It's sad that a gimmick like this is needed to get money rather than rely on the purpose and education around the issue at hand. Instead someone made up an Internet stunt that can be spread across the social networks and even though they are raising millions there are far more vidoes out there for the sake of doing the stunt that are doing nothing in return to the association. In a week it will fade away back to the status quo and many other attempts for the next viral stunt for another charity will begin.
I will wrap this post up with showing my favorite aspect of the Internet, stupid people. The Ice Bucket Challenge is simple enough. Fill up a bucket with ice water, lift the bucket over your head and pour the water out on your body. Even three simple steps of something a 2 year old in a kiddie pool can do brings seemingly normal people to a halt from the intellectual power needed to accomplish these steps.
Here's a video compilation of people fucking up the Ice Bucket Challenge.
This has been another Nobody movement.